Social media provides the platform to potentially reach millions of people. You guys have been at this long before Facebook and YouTube. How has social media changed the way you operate as a band?

Lovehammers responded on 01/28/2013

yes, it is making us use computers more!
We have always been really open and interactive with our fans - from posting our Hammerhouse address on the internet, to throwing the biggest and best parties Chicago has ever seen - lol!
We were social media before social media was social media - we are now just trying to keep up with all the new platforms, and make sure we are using them effectively. The main goal for us is to stay connected.

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